E-Commerce Platform for Canadian Pet Food Brand

THE CLIENT

A Canadian pet food brand that wanted to revolutionize how pet owners shop for their furry friends. We built a smart, custom e-commerce platform based on Shopify that delivers personalized fresh dog food based on each dog’s unique nutritional needs. From tailored meal plans to recipe selection and add-ons, the platform makes healthy choices effortless for pet parents.

THE CHALLENGES

• E-commerce platform for custom dog food sales
• Personalized shopping for unique pet needs
• System to meet precise dietary needs
• Multiple factors determined pet-wise diet needs
• Support custom meal plan configurations
• Offer unique add-ons (pet toys and accessories)
• Secure and reliable payment system
• Efficient order management and delivery tracking

THE SOLUTIONS

A robust e-commerce solution with:

• Pet Profile Management: Users input pet details (age, breed, weight, gender, activity level, body type) to generate a precise calorie intake recommendation.
• Personalized Diet Plans: Based on the profile, the system calculates ideal caloric intake and lists aligned recipes. Users also receive an email with the recommended plan.
• Subscription and Meal Plans: A variety of meal plans tailored to each pet’s unique needs ensure fresh, balanced meals are delivered regularly.
• Custom Meal Preparation: Users can create custom meal plans for pets with specific dietary needs.
• Add-ons: Options to include toys and accessories enrich the shopping experience.
• E-commerce Integration: The platform handles payments and deliveries for a seamless purchase journey.

BUSINESS IMPACT

The e-commerce platform has had a significant impact on the brand’s growth. Tailored meal plans, a user-friendly interface, and a smooth checkout process have led to high customer satisfaction.

THE TECHNOLOGY

Shopify

The platform’s ability to manage custom meal options and subscriptions has helped establish it as one of Canada’s top fresh pet food brands.