Driving Growth Organically for Global Online Tutoring Company
Business Outcome
The Client
The Challenge
The academy faced multiple challenges:
- Low visibility in search engines: The website was not ranking for critical subject, curriculum, and location-based keywords across their target geographies.
- Technical and structural limitations: Pages had indexing issues, slow load times, inconsistent navigation, and weak internal linking.
- Ineffective content: Existing pages were not aligned with user intent and did not clearly communicate the value of enrolling.
- Weak lead generation: Landing pages and campaigns were not optimized for conversions, and organic, social, and paid channels were not integrated.
- Limited authority: There was minimal social media presence and backlinks, reducing domain trust.
- No content hub: The academy lacked a blog to attract organic discovery, educate potential students, and generate backlinks.
These issues contributed to poor organic traffic, low lead capture, and stagnant online revenue growth.
The Solutions
Holistic Multi-Layered Growth Strategy
We implemented a holistic, multi-layered growth strategy that addressed technical, content, and promotional gaps.
Closing Technical SEO Gaps
We started with a comprehensive technical audit:
- Resolved indexing and crawl issues across US, UK, and Australian domains
- Fixed canonical and URL inconsistencies
- Improved page speed and mobile responsiveness
- Strengthened internal linking and site hierarchy
- Added structured data (schema) to enhance search visibility
These changes removed foundational barriers and prepared the site for growth.
Content Optimization and Keyword Research
Next, we focused on content aligned with intent-driven keyword research:
- Conducted keyword research for each geography, subject, and curriculum segment
- Mapped high-intent keywords to existing pages or new pages based on search intent (informational, navigational, and transactional)
- Optimized website pages for readability, structure, conversions, and local/global relevance
- Launched a blog section targeting supporting keywords, industry insights, study tips, and student success stories
- Ensured each blog post could generate backlinks from social media and educational communities
This approach made the website both search-engine-friendly and conversion-oriented, while the blog built authority and organic discovery.
Backlinking and Social Media Authority Building
We reinforced the academy’s online presence and trust through:
- Consistent posting of value-driven content on LinkedIn, Instagram, and Facebook
- Sharing blog articles, success stories, and educational insights to attract backlinks
- Engaging with relevant communities to drive referral traffic and improve domain authority
These efforts increased overall site authority and drove incremental traffic.
Landing Page Campaigns and Lead Generation
To convert traffic into students, we optimized landing page campaigns:
- Developed campaign-specific pages aligned with search, social, and blog content
- Integrated compelling CTAs for trial classes, demo sessions, and enquiries
- Implemented A/B testing and tracking to optimize conversions per geography
- Ensured alignment between organic, social, blog, and paid channels
This increased both the volume and quality of leads, as prospects were already engaged and informed.
The Result
Results Achieved After Implementing the Strategy
Improved rankings for subject, curriculum, and location-based keywords across US, UK, Australia, and other geographies
Significant increase in website traffic from organic and social channels
Higher lead generation, with more enquiries converting to trial sessions and enrollment
Revenue growth from better-qualified leads and improved online conversions
Stronger brand authority, amplified through social media and the new blog content hub
Let’s Work Together for Development
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