Automated Messaging System for Ed-Tech Company in the US
Revolutionizing Learning Experiences! Discover how our automated messaging system boosts engagement and streamlines communication for leading Ed-Tech companies across the U.S.
THE CLIENT
A leading global online ed tech firm focused on online support for students and enhancing their learning experience through skilled coaching for various topics. They are the top runner in online tutoring for school and college going children of different caliber, doing this through heavy personalization.
THE CHALLENGES
➢ Need for a more integrated communication process
➢ Enhance marketing efforts that brought in more business
➢ Need for a real-time customer interaction
THE SOLUTIONS
Rayblaze developed a custom solution that integrated WhatsApp into the client application. The solution provided multiple features to address communication and marketing automation requirements such as:
- WhatsApp Messaging Integration: Integrating Facebook’s WhatsApp API, allowing the client to send invoices, images or documents using this integration.
- Interactive Messaging Dashboard: A new dashboard was created for managing client messages, allowing staff to view, respond, and forward messages, add contacts, and block unwanted interactions—all within a single interface.
- Marketing Campaign Automation: A robust marketing tool was added to automate bulk messaging campaigns, enabling the client to reach multiple contacts efficiently and track campaign performance.
- Real-Time Messaging and Internal Co-ordination: The system also facilitated internal co-ordination by forwarding client inquiries to the relevant team members, ensuring swift follow-up and effective communication management.
BUSINESS IMPACT
Since the WhatsApp integration, the client has reported significant improvements in communication and marketing operations. Key outcomes include:
➢ Enhanced Marketing Efficiency: Automation of bulk messaging reduced manual effort, enabling a more targeted outreach.
➢ Improved Customer Engagement: Real-time messaging and responses have created a more personalized customer experience.
➢ Internal Workflow Optimization: The internal co-ordination feature ensured that client enquiries are addressed promptly by the right team members.
THE TECHNOLOGY
- ReactJS
- PHP
- MySQL
- Ratchet